Key Responsibilities
Managing and growing the promoter team (30% of time)
Recruit, hire, onboard and train promoters placed at depots and agrovets across the hub.
Run daily calls and bi-weekly in-person visits with each promoter to coach performance, resolve issues, and keep them motivated.
Handle poor performance and vacancies quickly, so no depot or agrovet is left without active coverage.
Partnering with depot staff and agrovet owners/managers (20% of time)
Visit depot staff and agrovet owners/managers bi-weekly to build and maintain a strong working relationship.
Follow up on and collect outstanding payments from depots and agrovets.
Resolve issues raised by depot staff or agrovet owners/managers, escalating any that need more help.
Managing Digital Communication Associates (20% of time)
Visit each Digital Communication Associate bi-weekly, coach them on their calls, and review their performance.
Support collaboration between Digital Communication Associates and promoters so farmer follow-up doesn't fall through the cracks.
Take part in select farmer-facing events run with or by Digital Communication Associates.
Direct sales to commercial farms (20% of time)
Identify promising farms (typically 10+ acres) surfaced through promoters, associates, or your own network, and selectively take over nurturing the ones with the best potential.
Manage a pipeline of around 10 repeat commercial-farm accounts and 10 active leads, v
