Performance Marketing and Media Specialist

Role Overview The Performance Marketing & Media Specialist plays a central role in driving measurable marketing performance through the strategic planning, execution, optimization, and analysis of integrated media campaigns across digital and traditional channels. This position ensures that media investments are strategically aligned with client objectives, campaigns are executed efficiently, and performance is continuously optimized through data-driven decision-making. You will serve as the link between campaign strategy and campaign performance, translating marketing objectives into effective media plans while maximizing campaign reach, engagement, conversions, and return on investment. You will also be responsible for monitoring campaign performance, generating actionable insights, managing campaign budgets, and providing strategic recommendations that improve marketing effectiveness. Working collaboratively with Client Service, Creative, Content, Production, Development, and external media partners, you will contribute to the successful delivery of high-impact campaigns while supporting long-term client success and agency growth. Key Responsibilities Campaign Strategy & Planning Develop integrated media strategies aligned with client objectives and campaign goals. Conduct audience and market research, recommend suitable media channels, develop campaign plans, and support proposal development to ensure effective allocation of marketing investments.