Growth Marketing Manager

Key Responsibilities Lead Generation & Demand Creation Develop and execute campaigns that generate qualified leads among Power's target segments, including employers, banks, HR/payroll platforms, insurers, SACCOs, MFIs, and other institutional partners. Build targeted prospect lists by country, sector, company size, decision-maker profile, and strategic fit. Run account-based marketing campaigns for priority employers and partners, using tailored messaging for HR, Finance, Payroll, CEOs/MDs, and institutional decision-makers. Own the top and middle of the commercial funnel, from market awareness and engagement through marketing-qualified lead creation and sales handoff. Sales Alignment & Pipeline Support Work closely with the CEO, sales, partnerships, country teams, and customer success to support active commercial priorities. Create sales enablement materials that help convert prospects, including pitch decks, one-pagers, case studies, proposal templates, objection-handling materials, implementation explainers, and sector-specific messaging. Participate in pipeline reviews and use sales feedback to improve campaigns, targeting, messaging, and conversion rates. Ensure marketing activity is measured by pipeline contribution, not vanity metrics. Product Marketing & Positioning Own product marketing for Power's employer, employee, and institutional partner propositions. Develop clear positioning and messaging for Power's financial wel