Senior Marketing Manager – Brand & Consumer Insights

Job Summary To lead and integrate consumer insights, brand strategy, trade marketing, social media, and creative/graphic design output into a single, cohesive go-to-market engine. The role translates deep customer and market insights into data-driven strategies that drive customer acquisition, engagement, retention, and overall commercial performance – while ensuring the brand is expressed consistently and compellingly across every channel. This position ensures that the voice of the customer is embedded across the business, informing product, sales, and customer success decisions, and that all creative output (campaigns, trade materials, digital and social content) is on-brand, insight-led, and delivered on time. Job Details Consumer Insights & Research Leadership Own the end-to-end consumer insights strategy support across the customer lifecycle (pre-sale, onboarding, usage, retention, and recovery). Lead and manage the consumer insights team and telephonic researchers to deliver continuous, actionable insights. Design and oversee: Market research and segmentation studies Customer behaviour and usage analysis Establish structured feedback loops from customers into product development, sales strategy, and customer success operations. Drive a data-led culture by embedding insights into decision-making across teams. Partner with Sales, Customer Success, and Operations to improve customer experience and reduce churn drivers. Marketin