Tupande Digital Marketing Coordinator (Fixed-Term)

About the Role This role ensures that farmers know Tupande and the products & services we offer through various digital channels, which helps the business convert them into customers. The coordinator will collaborate with cross-functional teams and external partners to ensure consistent brand messaging and effective marketing campaigns. Responsibilities Paid Advertising Handle end-to-end paid campaigns on Facebook & Instagram (Meta), Google Ads and any other digital advertising platforms. Create engaging content in collaboration with Design, Field Comms, and content creators to ensure that our online audience interacts with us and performs the actions we need of them. Research and promote new and innovative ways and platforms the business can reach the desired target audience and get more from both a ROI and SROI perspective Analytics Develop trackers to keep tabs of key performance indicators, and draft stepback reports analyzing campaign performance, which will inform future marketing decisions. Develop monthly sentiment and progress reports that highlight what our farmers are saying online, and share them with the relevant stakeholders to ensure we can pivot quickly and improve their experience. Project Management Develop and maintain the digital advertising calendar. Develop the pillars for the organic digital marketing calendar, working in conjunction with Global Communications and Field Teams. Map out and execute prog